Drive Forward

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A 60-second launch commercial for a new SUV — built around the tension between control and freedom.

Automotive work lives or dies on the quality of the motion. We scouted 14 locations before settling on the East Coast Road corridor — a stretch that gave us everything: open highway, coastal light, and enough visual variety to carry a 60-second cut. The grade was built to feel like late afternoon even when we were shooting at dawn.